Calling All Innovators, Disrupters Impact Amplifyers,
Storytellers + Wannabees!
JOIN US for a transformative weekend of entrepreneurship + innovation, at Durham's StartUp Weekend for a transformative weekend of entrepreneurship + innovation, at
Durham's StartUp Weekend Greenovators.
In just 3 days, you will experience the highs, lows and pressure that make up life as a startup. As you learn how to create a real company, you'll meet the very best mentors, investors, cofounders, and sponsors who are ready to help YOU get started. Your community is here to help you!

HOW IT WORKS
You don't need any experience in tech or the startup ecosystem. Just come with a collaborative spirit, be prepared to have fun and soak in all the knowledge about how to create your very own startup business.
On the first evening, our event facilitators will break the ice as you break bread and get to know your fellow attendees. Anyone who would like to pitch a startup idea is given 60 seconds to give it a go. Afterward, participants who wish to get the full startup experience will vote on their favorite ideas and join their teams.
Over the course of the weekend, participants will continue to meet up with their team as they attend workshops on building a business plan, customer validation, marketing, and mastering their pitch. Participants will also work closely with experienced mentors, who will provide guidance and support as they develop their ideas.
At the end of the weekend, the teams will present a pitch deck to the audience and an expert panel of judges for their chance to win valuable prizes.
No Ideas? No Worries. Join a Team and work with them or just come watch the magic!
WHAT YOU WILL GET
Your ticket will grant you access to:
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Hands-on activities aimed at providing participants with the tools and resources they need to launch their own Greenovators startup
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A restorative breakout activity
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A dope industry kick back event on Saturday night
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Lots of good food and coffee!
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Access to people making big footprints in the industry
We request a small donation (See tickets) so that you have some "skin" In the game, AND to ensure we can keep these events going for future Innovators and disrupters just like you.
Join us and take the first step towards turning your innovative ideas into a reality!


HOW TO PREPARE
You can find a list of tools that can help you prepare for the weekend HERE.
Doing some market research will give you a better understanding of the problem you are trying to solve. Practice your pitch. You'll have 60 seconds on Friday to persuade other participants to join your team. Make it clear, concise, and convincing!
The elements of a good 60 second pitch are to:
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State who you are and what your background is
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Mention what problem your product is solving
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Explain the product and how it solves the problem
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What skill sets you need on the team like a developer, marketer or designer
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Provide a name for your startup
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Get familiar with some of the tools that you can use during the weekend like the Lean Canvas.
SCHEDULE
This event takes place at American Underground, 201 West Main Street Durham, NC 27701


6:30 PM - 7:00 PM | Welcome Reception
Eat food, meet other participants, share ideas, and practice your pitch. We’ll go over our agenda for the weekend and introduce our fabulous staff, speakers, coaches, and community leaders.
7:00 PM - 8:00 PM | Ice Breaker / Pitches Begin
Cut loose during our ice-breaker which is roaring fun for the whole crowd. This activity will help you shake off nerves before pitching your idea. Then the rapid fire pitching round!
8:00 PM - 8:30 PM | Voting / Team Formation
Participants vote on the top pitches and begin forming startup teams.
8:30 PM - 10:30 PM | Teams Begin Work
Start to formalize teams and take an inventory of skills. Be honest and direct about what resources and skills are needed for the weekend. You may stay and work until 10pm.


We request a small donation so that you have some "skin" In the game, AND to ensure we can keep these events going for future Innovators and disrupters just like you! But don't worry, you'll get some swag!
Meet Your Mentors

Program Manager at the Business Sustainability Collaborative
Rachel is a Program Manager at the Business Sustainability Collaborative, Poole College of Management at NC State University where she is also the B Corp Clinic lead. She is a part-time Operations Director at the nonprofit B Academics which is a global community focused on advancing research, teaching and engagement on B Corps and benefit corporations. Her mission is to help educate the next generation of leaders through innovation in business education. She holds an MBA from the NC State Jenkins program and a BA in International Studies and Economics from the University of Wisconsin - Madison. In her free time she enjoys traveling, trying new restaurants and playing with her dog Cleo.

Director - Founder Vision to Venture, Vertical Curve, Mentor, Investor, and OCD Enthusiast
Mike has led and developed digital strategies for a variety of Fortune 500 firms ranging from apparel, financial services, SaaS, B2C, B2B, and start-ups from Chicago, New York, Washington, Richmond, and, most recently, various cities in North Carolina. He has been assisting founders, startups, accelerators, private equity groups, and enterprises with 30+ years of experience in the advertising, marketing, customer experience design, digital product development and management, and software development world.
Over the years, Mike’s fascination with what influences and makes an audience tick has only grown. His wheelhouse is helping his clients to truly understand and define the user experience while translating it into both actionable technical requirements and a unique value proposition to set them apart from the competition.

Co Founder- Workshop
20+ years of experience A natural dot-connector, Anna merges empathy and experience to guide clients through Workshop’s design-thinking process. In addition to leading Workshop, her focus is helping our client teams navigate climate action with clarity and intentionality. Anna has an intuitive understanding of organizational cultures and unlocks solutions by breaking down siloed systems. She has a strong handle on facilitation and guides cross-functional teams toward aligned activation. Anna has built her career managing complex strategic challenges across multiple industries. Prior to founding Workshop, Anna led an insights practice at a leading B2B agency and led engagements for financial and healthcare clients. Anna attended the University of North Carolina at Chapel Hill and holds certificates in design thinking. When she’s not leading the charge at Workshop, Anna is likely shuttling her three kids around town, making travel plans, training her overgrown puppy, and generally living up to her reputation as an extrovert.

VP of Membership, African American Alliance of CDFI CEOs
Justin Minott is a passionate community builder and advocate for economic justice in the Black community who believes that entrepreneurship is one of the best vehicles for liberation. Recently, his journey as an investor, speaker, author, business coach, and entrepreneur have led him to join The African American Alliance of CDFI CEOs as the VP of Membership Services. Justin is an impact-amplifier whose life purpose is to help maximize potential in people and organizations.

Founder, Miel Creative
With 20 years of experience working with brands like Burt’s Bees, Cornell Atkinson Center for Sustainability, Croatan Institute, and Jada Pinkett Smith’s “Don’t Sell Bodies,” Rebekah Miel specializes in organizing chaos for changemakers. As the founder and creative director of Miel Creative, Rebekah creates engaging and clear communications about complex topics like soil health, carbon capture, food systems, regenerative agriculture, and other climate solutions.

Executive Director, American Underground
Tim Scales is Executive Director at the American Underground, a startup hub and community of entrepreneurs in downtown Durham. Previously, he founded a successful marketing company and an unsuccessful tech startup and learned a lot from both opportunities. He has an MBA from Duke University and lives in Durham with his wife and their boisterous kindergartner.

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Merle Murrain, a strategic communications and innovation expert with over 10 years of experience leading cross-functional teams, developing creative marketing campaigns, and optimizing project outcomes. With a background in business administration and marketing, Merle Murrain has worked in various leadership roles, driving growth and innovation across industries. He is passionate about fostering collaboration, guiding innovators through ideation and execution, and supporting start-up communities in shaping impactful solutions.

Head of The Ocean Foundation's Plastics Initiative
Erica Nuñez is Head of The Ocean Foundation's Plastics Initiative, where she leads the management and strategic development of the organization's scientific and policy activities to combat plastic pollution. Erica has nearly twenty years of conservation experience working to protect and conserve the environment, and served fourteen of those years with the US federal government. She has an extensive background in international governance and policy related to plastic pollution issues.

Founder Impact Stars
Neesha Mirchandani is the founder and principal advisor at Impact Stars, a consultancy that provides strategic mentorship to innovative leaders in the climate, regenerative, and circular economy sectors. Due to her 30+ years of experience serving Fortune 50 CEOs, startups founders, and nonprofit EDs, she's able to quickly identify the critical 20% of actions that will move the needle 80% of the way. Her More Than Money Matrix helps visionary philanthropists catalyze exponential 100x impact by unlocking mycelium-like network effects that transcend money. For impact innovators looking for capital or customers, Neesha also created the Magnetic Pitch Method, an inbound storytelling scaling system designed to attract only right-fit partners.
Meet Your Judges

Circular Economy Program Manager, City of Durham
Katie Hunt is a dedicated environmental advocate and committed advancing equitable solutions to sustainability issues. Katie’s has built her career around working with community stakeholders to enhance local food access, campaign for subminimum wage reform, and organize grassroots public participation to affect policy change.
Most recently, Katie worked as a Sustainability Consultant with Mecklenburg County, North Carolina. In this role she contributed to the development of an Environmental Justice Action Plan, implemented sustainability policy, and provided subject matter expertise on a variety of enterprise-wide initiatives. Previously, as tenure-track faculty at two universities she led community-based research projects, published and edited for peer reviewed journals, and taught courses on environmental justice, social advocacy, and sustainable food systems.
Katie holds a PhD specializing in environmental communication from the University of Utah and a professional certificate in strategic planning.

Executive Director, Echo
Anjanette has 20+ years experience in entrepreneurship and program development. Currently she is the co-founder and CEO of Echo - an entrepreneurial support organization in Durham, NC supporting any age, any stage entrepreneurs. Prior to Echo, Anjanette helped a startup nonprofit, Audacity Labs - a youth-centered entrepreneurial program originated by a Duke student in collaboration with the Museum of LIfe and Science - scale and receive a $1 mil award from the City of Durham. She moved to Durham, NC in 2019 after successfully exiting an educational advocacy organization that she founded in Dallas, TX. Moving to Durham had been a dream of hers for many years, and she is honored to call it her home, enjoying all of the many wonders that NC offers.

Shawn Jones
Senior Southern Regional Manager - Market Development Highland Electric Fleets
Shawn Jones is the Highland Sr. Regional Manager overseeing fleet electrification-as-a-service market development in the Southern states. He has over 25 years of experience developing and implementing technology evaluation and market development strategies for private companies, research institutions, local/state governments, the U.S. Dept of Energy and the U.S. Dept of Defense.
Prior to joining Highland, Shawn most recently oversaw the launch of BlueWave’s standalone utility-scale energy storage division while simultaneously managing Northeast U.S. site acquisition, permitting, interconnection, and revenue offtake contracting activities. Shawn is known by his colleagues as a change agent, strong equity & inclusivity advocate, and for having an undying commitment to accelerating the just transition to a carbon-neutral economy to address climate change and positively impact society and the planet.
When not watching movies, reading comic books, listening to live music, or trying new and old sports, Shawn enjoys spending his free time with his wife and three kids traipsing around the lacrosse fields and volleyball courts near their home in Durham, NC.
Meet Your Presenters

StoryBrand Certified Guide & Creative Swiss Army Knife | Community Builder & Connector | Business Made Simple Certified Coach
As the founder of Aspen Studios, Austin helps organizations craft compelling stories that connect with their audiences and drive results. He is a StoryBrand Certified Guide with over 10 years of experience in creative, marketing, and content strategy. Austin has worked with diverse clients, from startups to nonprofits, to create engaging and impactful digital and social media campaigns, websites, videos, and podcasts. Austin has also been a lead organizer and facilitator for several Techstars Startup Weekends.

"Helping business owners realize their dreams is my goal,” says Bill Davis, retired owner ofTeam Nimbus of North Carolina. Team Nimbus is a small business advisory service that helps business owners and sales professionals make more money in less time while living the life they want.
Bill brings a broad background and a wide variety of experience to his clients. During his 28 year career in the telecommunications industry, he held leadership assignments
in Sales, Marketing, Customer Service, Training Education, Total Quality Management, Human Resources, Organizational Development and Program Management, in numerous locations throughout the Southeastern and Northeastern US.
After retiring from the telecommunications industry, he founded Davis Consulting &
Coaching, LLC, to provide personal coaching services to executives and business professionals.
Bill received his Bachelors of Arts Degree in Politics from North Carolina State University,
Raleigh, North Carolina in 1972, and completed The Stanford Executive Program at
Stanford University in California in 1994. Other executive educational experiences include the Management Development Program at Emory University in Atlanta, Georgia, The Wharton School of Business - University of Pennsylvania, and the Aspen Institute. Through Team Nimbus of North Carolina, Bill now specializes in coaching and training small business owners and professionals to grow their businesses so that it will provide them with the resources and time to live the lives they love.
Since 2009, Team Nimbus has reached over 1000 small business owners and professionals through its 100 Days to Abundance program.
Bill received his coaching certification from Results Coaching System and is licensed
through the One Page Business Plan Professional Consultant Program; and is a SCORE
Mentor.
An avid volunteer for Boy Scouts BSA, he started as a Tiger Dad, and has served as a CubMaster, Troop Committee Chair, OA Chapter Adviser, Council President. He is Vigil
Honor and has been awarded the OA Founders Award and Silver Beaver.
Bill resides in Raleigh, NC and is the proud father of William, a Life Scout and an adult
daughter, Tiffani who resides in Memphis, TN.
Meet Your Facilitator

Associate Director, Knox St Studios
Lee has had the joy of playing in diverse professional sandboxes, including Design, Project and Retail Management, Ecosystem Building, and Entrepreneurship. Lee is a North Carolina A&T State University graduate, and her career path has seen her lead teams in Design and Visual Merchandising for well-known national clothing brands such as Nordstrom, Belk, and Bevello. Her experience extends to Social Impact and Community Development at the state level, where she contributes her skills and expertise. She has also been selected as the Ecosystem Builder-in-Residence for the statewide Black Wall Street Forward initiative.
Currently, Lee holds the position of Associate Director at Knox St. Studios. In this role, she effectively manages programs, oversees project implementation, and sets the strategic direction for the organization. Lee's educational background is diverse and includes a Masters in Operations Management, a B.S. in Marketing and International Business, and career certificates in Non-Profit Management, Fashion Design, and Merchandising.
FAQ


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© 2018-2024. Knox St. Studios Operated by AB Community [501C3]



